It goes almost without saying that youth athletics are an important part of any community. Not only do youth-focused sports like football, baseball, and basketball help young people learn the true value of teamwork and integrity, but they’re amazing for the economy of a given city or town as well. In fact, youth athletics as an industry is worth billions of dollars, so there are plenty of companies out there looking to invest in the right facility, school, or team. Here’s a closer look at how you can help your team connect with the right sponsorship for you.
Start Close to Home
Start your search for sponsorship by looking to your team’s existing circle. The chances are actually pretty good that you or someone else affiliated with your team is already connected to someone who might be interested. Players may have parents or family friends who are business owners interested in participating. Alternatively, those same people may work for companies that would jump at the chance to get involved. In other words, the perfect sponsorship may already be right there under your nose, but you won’t know unless you get proactive and investigate.
It also doesn’t hurt to check around within your neighborhood or community for businesses that might be interested in a mutually beneficial sponsorship. Are there business owners or prominent members of your community who are already known for their interest in youth sports? What about specific local businesses that your teammates or their families patronize often? Don’t forget about philanthropists who are always open to new opportunities to make a difference. Make a list of people or establishments that would make positive connections for your team to have, and speak to each one.
Widen Your Net
The internet is more than just a great place to catch up on the latest news or keep in touch with friends you don’t see as often as you’d like. It’s also perhaps the most convenient place to look for information or make new connections, especially with potential sponsors. Even a simple web search for funding programs or sponsorship opportunities can yield the names of many different companies and businesses that are open to the idea. From there, it’s just a matter of deciding as a team which ones would be the best fits.
There are even companies like End Zone Athletics out there that specialize in matching promising youth athletics teams with the right sponsors for them. In fact, such options can bring even more benefits to the table that you may not have fully considered yet. For instance, the End Zone Athletics company, in particular, is famous for leveraging that team-sponsor connection to provide teams with much needed, free spirit items like t-shirts, rally towels, merchandise, and even uniforms.
Know Your Needs
Before you make a final decision on a particular sponsorship, it’s important to know what your team actually needs and wants in a sponsor, as every option is going to be a little different in that regard. Are you simply looking for general financial support, or are there other specific resources you’re also looking to acquire on behalf of your team? Would your team be interested in donated goods like computers, uniforms, and sporting equipment, or are you strictly looking for monetary support right now?
The more you understand about what you’re really looking for as a team, the better you’ll be at really talking shop with potential sponsors once they show an interest. Decide together what would be the best possible fit, not only now, but in the future. The better prepared you are, the happier you’ll all be with the eventual outcome.