What are the qualities a company must have to be successful? Most business owners would mention productivity, good products or services, and effective leadership. But one trait that many companies neglect is creativity.
Creativity is more than just about fun and exciting activities. A creative employee can come up with innovative and better solutions. They can craft new and ingenious ways to boost your brand image and set you apart from your competitors.
While creativity used to be associated with hobbies and arts and crafts, it’s making its way to the corporate sphere. More companies are encouraging creativity in the workplace. Google, for example, has a 20% program that encourages employees to spend 20% of their work hours on an individual creative project.
This effort supports and fosters a creative atmosphere in the workplace. Employees have the liberty to think for themselves. They are encouraged to think outside the box and come up with new ways of doing things. This, in turn, helps boost a company’s bottom line. If you want to emulate this culture, here’s how to foster creativity in the workplace.
Create a brainstorming room
Your employees have great ideas to bring to the table. But you need to encourage them to speak up about their thoughts. A good way to support this is by having a room dedicated to brainstorming and creativity. Pick one of your dull conference rooms and renovate it. Make it a friendlier and livelier environment by putting up textured wallpaper, filling it with statement furniture, and adding decorative and inspiring pieces. Creating an inspiring environment will help cultivate creativity and individuality among your team.
Every corporation has its own identity, and employees are expected to adopt that identity. Because they are part of an organization, workers tend to go with the flow and begin to think like everyone else. A shared mindset is good, sure. But individuality should be highly valued.
Let your employees know that you value their uniqueness and ideas. Whatever sets them apart will be a source of great ideas and innovative solutions. So instead of allowing them to think like they’re part of a pack, let their voices be heard.
Implement their ideas
There are two types of leaders. One listens to the feedback of their employees but doesn’t actually take them into consideration. The other acts on the employees’ ideas and implements them. The whole point of fostering creativity is using these innovative thoughts for the business.
Employees are more likely to speak their minds if they see that you value them enough and implement their ideas. Take feedback from your employees seriously and come up with ways to incorporate them into your business strategies.
Increase diversity in your workplace
Studies show that people are naturally attracted to others who share the same ideals and personality traits as them. Hence, the tendency for companies to hire people who are similar to other members of the organization. But to encourage creativity and individuality, employers must be open to diversity.
Hire people from different backgrounds, schools, or professions. Take in those who do not share the same ideas or preferences. Having a diverse team can prevent repetitiveness and familiarity. You will be opening your business to fresh perspectives that can greatly benefit you.
Creativity fosters innovation and beneficial change. Don’t be afraid to allow your employees to unleash their creative spirits.